Illustrative brief · Monday 1 Sep · 07:12
Harbor · 25 Aug – 31 Aug 2026
Confidence medium
North-star
$41.6m-18% WoW
Sticky deposits (30d)
Spend in window
$240,000
KOL · incentives · listings
MoM
-6%-6% WoW
Sticky deposits
Monday, before the budget meeting
The growth room
for protocols.
See why deposits, TVL, and users actually moved — then allocate next month’s budget without a spreadsheet archaeology project.
Not a research terminalNot InfoFiNot an agencyNot a trading botNot a copilot for web3Not a points programNot a dashboard you already ownCash onlyNot a research terminalNot InfoFiNot an agencyNot a trading botNot a copilot for web3Not a points programNot a dashboard you already ownCash only
The job
You already bought the dashboards. You still allocate in a sheet.
Kaito tells you who talked. Dune tells you what moved on-chain. Cookie3 tags a campaign. Monday morning, nobody can say whether last month’s incentives produced sticky deposits or mercenary TVL.
Wayroom sits above those tools and produces a decision: what caused the move, and where next month’s budget should go.
The memo, not the dashboard
The brief
Three claims. Three actions. Dollars attached.
A Monday Slack for a growth lead — north-star, driver %, owners, a falsifier, missing data, confidence. Harbor below is illustrative, written in the shape of a public reconstruction.
Method
Sell the job first. Software follows the brief that gets used.
- 01
Public reconstruction
We write the first brief from public on-chain, visible campaigns, unlocks, and one named competitor. You get the job before you give us a sheet.
- 02
Spend sheet in
KOL, incentives, quests, listings, ads. Campaign codes if you have them. Thirty minutes a week, not a data-engineering project.
- 03
Monday RCA
North-star, three claims with driver %, three actions with dollars and owners, a falsifier, missing data, confidence. In Slack before the meeting.
- 04
30 / 90 allocation
Where next month’s budget should go — liquidity, incentives, listings, KOLs — and what to stop. A memo a founder can defend.
The mark
A room, in one-point perspective. A way in.
Three walls. An opening. A slit of light on the far wall. Wayroom is not a terminal you stare at — it is the room the growth team sits in on Monday, with the numbers that can survive a founder.
Twelve metrics
Named, sourced, and allowed to be uncertain.
Every number needs a methodology. If the input is a sheet and a public API, we do not invent a false-precise figure.
- 017 / 30 / 90
Sticky TVL / deposits
What remains after the mercenaries leave.
- 02cohort
Mercenary score
Share of capital that only exists because you are paying it.
- 03$ / $
Incentive elasticity
Durable KPI per dollar of incentive — not TVL rented for a screenshot.
- 04venue
Listing OSA
On-shelf availability: depth, spread, pair health, not a logo on a homepage.
- 05fees / TVL / vol
Share of category
Against named competitors, on named chains. Not ‘the market.’
- 0628d
Mindshare → user
Conversation that became a retained wallet. Attention is a feature.
- 07cost / sticky
KOL quality
Cost per sticky wallet, not cost per view.
- 0890d
Cohort LTV
What a campaign cohort is worth after incentives end.
- 09program
Sybil / airdrop leakage
How much of the spend never had a chance of sticking.
- 10forward 90d
Unlock overhang
Organic flow versus what is about to hit the tape.
- 11portfolio
Chain mix health
Where deposits, users, and fees actually live — and where they are theatre.
- 12fully loaded
Budget ROAS
Every dollar of growth spend against the north-star. No vanity ROAS.
Who sits here
Head of Growth. Ecosystem lead. Founder-operator.
Built for standing budgets
- Live at least six months.
- A north-star a grown-up cares about — fees, deposits, TVL quality, DAU.
- Spent on KOLs, incentives, quests, or listings last quarter.
- Tired of pasting mindshare screenshots into investor updates.
Not a fit
- Pre-product memes.
- Illiquid-token payment only.
- Research-only funds.
- Teams that want a $49 dashboard or a Yap-to-earn board.
Seats
Charge for the decision, not a cheap login.
Invoices in USD or USDC. No $49 plan. Design partners are the front door.
Design partner
First five$2,500–$4,000
per month · 90 days
Human RCA included. You give the spend sheet, campaign codes, a named north-star, and a 30-minute weekly call. Either side can walk.
Team
$2,000–$6,000
per month
After the job is productized. Monday brief, one deep RCA, allocation draft. For a protocol that already spends real money.
Foundation
$50k–$150k
per year
Multi-app. Ecosystem lead plus portfolio protocols. Same job, more rooms.
Growth audit
$8,000–$15,000
two weeks
Last 90 days forensic memo + 90-day allocation + whether a $3k/mo seat is even worth running.
The offer
Thirty days on your spend sheet. $0 if the brief is useless.
Keep it at $3k a month. Walk if it does not change a budget. We would rather a short no than a decorative dashboard.